Hāloa
 
Each hand-drawn design is a tribute to our ʻāina, our culture, and the ecosystems we strive to protect. Made from recycled polyester, these garments offer a sustainable choice for those who care deeply about our ʻāina. For every garment created, a tree is planted to help restore and replenish our flora and fauna. This collection is a small but meaningful way to mālama our ʻāina and stay grounded in aloha. Wear it with pride, knowing you’re part of something greater—an eco-warrior movement to care for our planet, one garment at a time.
 
*Note:  Each design is dropped in limited runs - only 50 per color-way.  When its gone - its gone... only to be reborn in a whole new hue.  
 
Kalo, or taro, is a sacred plant in Hawaiian culture, deeply rooted in both tradition and daily life. Known for its heart-shaped leaves and starchy root, kalo has been a staple food for Native Hawaiians for centuries, most commonly prepared as poi, a thick paste made by pounding the cooked root. More than just sustenance, kalo symbolizes life, connection to ʻāina (land), and the spiritual bond between people and nature.
 
Moʻolelo:
Kalo is directly tied to the origins of Hawaiians through the story of Hāloa. Hāloa was the stillborn first child of the sky father Wākea and the earth mother Papahānaumoku. From his grave grew the first kalo plant, which nourished their second son, also named Hāloa. This second Hāloa became the ancestor of Hawaiians. We view kalo as our elder sibling — a revered relative who must be cared for and respected.
 
Through this sacred connection, kalo continues to represent unity, sustenance, and the deep familial ties between people,ʻāina, and Akua as a gentle reminder of where we come from — rooted in love, guided by kuleana. The Hae Hawaiʻi (Hawaiian flag) adds a layer of strength and sovereignty, honoring our history and the ongoing journey of our lāhui -  more than just style — it’s a statement. A nod to our past, a connection to our ʻāina, and a reminder to practice and share the knowledge passed down from our kūpuna with our keiki.